Zara to Introduce Denim Customisation Pop-ups in Stores
09 Apr 2019

Denim is the most loved fabric of all time. Each one of us has at least one pair of denim jeans. Denim as a fabric has also been undergoing massive transformation leading to new designs and styles. Also, most of the famous brands keep bringing new changes to make denim a favourable choice for customers.

The latest to join them is ZARA. The Spanish retailer will soon launch a service to embroider names onto denim clothing in Europe. This will help shoppers to customise their pair of jeans.

The customization trend is not new as popular brands like Levi’s and Nike allowed shoppers to create their own jeans and designs their shoes in the store. The trend is old yet very popular among the customers. However, the trend has not really brought in a lot of revenue nonetheless it is very popular.

Pop-up customisation corners in three Zara stores in Amsterdam, Barcelona and Milan will embroider words on 13 different denim designs starting from March end.

Exhibit your latest designs and technologies in denim by being a part of Denim Show at Gartex Texprocess India 2019!

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