5 Steps as a Consumer Which Can Contribute in Developing a Circular Economy in Denim
26 Mar 2019

Circular Economy simply explained is the economic system to manufacture products with the intent of durability, reuse & recyclability.


The circular economy aims at maintaining, reusing, remanufacturing, and recycling materials to create more value for us and future generations.

With the rise in technological developments, there can be seen a decrease in the drastic effect of denim manufacturing on the environment.

However, to create a sustainable environment it is imperative that a more circular model is adopted in the denim industry.

Circular Economy by Consumer
                                                                 Circular Economy by Consumer


Moreover, as consumers, it is our role to contribute to developing a circular economy.

Scroll down to uncover five steps which will help create the same.

A) Purchase raw  vintage denim or mono-materials. Raw denim is 100% cotton and uses far less water and chemicals during production than dyed denim. Mono-materials (e.g. 100% cotton) ensure that the textile can undergo high-value recycling after you are done using it.

B) Whenever you are shopping, opt for recycled products if it is available in the market. Brands in the market are looking for signals from the market to incorporate recycled content.

C) In order to prolong the life of your jeans, you need to wash less. If you have worn it a couple of times and it is free of stains, keep it in the freezer to kill germs.

D) Repair your jeans. If your jeans are torn, try to mend them by watching YouTube tutorials.

E) Brands like H & M are looking for old clothes, such as old jeans. Send your old jeans for reuse or recycling, or donate them to your local charity shop.

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